Marketing Plan

Our Teams Proven 89 Point Marketing Plan:

“Guaranteed to Sell Your Home in Less Time and For More Money”

1. Thorough walk-through to discuss staging each room to attract buyers.
2. In depth conversation to discover all of the important features to highlight.
3. Completion of the seller disclosure form to turn it from a questionnaire into a selling tool.
4. Schedule the photo shoot (waiting for the right time of day and lighting conditions).
5. Prepare showing instructions based on seller’s specific guidelines.
6. Confirm showing instructions for efficiency.
7. Verify seller’s contact information so they can be texted or emailed for showing confirmations.
8. Process property photos by optimizing saturation levels, contrasts, shadows and other settings.
9. Choose which photos to include in advertising, and which photos to delete
10. Install sign and lockbox.
11. Prepare rough draft of the listing.
12. Upload rough draft into the MLS and share with you (the seller) only for review and approval.
13. Discuss with you the marketing approach and make changes based on your input.
14. Prepare driving directions making it easy for buyers and agents to find your home.
15. Prepare a document that answers questions about power bills, flood insurance costs etc.
16. Upload all documents into the MLS to make the property easy to sell for other agents.
17. Target all agents showing property near your home and offer their clients an exclusive look
prior to a release into the open market.
18. Call all buyers I am personally working with to provide an exclusive look
19. Officially release approved MLS information marking it as Active for sale.
20. Prepare a flyer for your home.
21. Deliver 25 color copies of the flyer to your home for the kitchen counter.
22. Display the flyer at the front desk at my office.
23. Distribute flyer to local real estate offices for distribution.
24. Send email to the secretary of the closest office for distribution via email.
25. Record the message for the call capture text system for the sign rider.
26. Order the text rider.
27. Deliver and install text on the sign. (This takes 1 week)
28. Obtain a list of your 10-20 closest friends to send letter asking them to tell their friends.
29. Prepare list of 100 closest neighbors to call and invite them to pick their neighbors.
30. Send a postcard to the 100 closest neighbors as a follow up to the phone call.
31. Email the property to all agents within my company.
32. Email the property to all agents within my MLS board.
33. Post the property on my personal website.
34. Post the property on Realtor.com
35. Post the property on Yahoo.com
36. Post the property on HomeFinder.com
37. Post the property on Google
38. Syndicate the property to over 1000 local agent sites using broker reciprocity.
39. Submit the property to the MLS Hot List
40. Schedule an agent tour.
41. Discuss your property in my weekly office meeting.
42. Attend the office tour and discuss the features and benefits with attending agents.
43. Discuss how the property was priced while on tour.
44. Obtain a written list of Realtor opinions of your home.
45. Send you the list of opinions and feedback.
46. Call you to discuss the feedback and to formulate a plan for changes if necessary,
47. I will post the property to my Personal Facebook Page.
48. I will post the property to my business Facebook Page.
49. I will post the property to various groups on Facebook.
50. I will share the property with my database.
51. I will call agents each week working in the area to probe for new buyers they have.
52. I will email your property to all of the current buyers in my database that fit your property.
53. I will prompt the MLS system to notify all of the buyers working with buyer agents.
54. I will reverse prospect to the agents working with buyers.
55. Submit your property to our relocation department
56. Submit your property to the neighborhood board for sale.
57. I will notify the top mortgage lenders in the area for new buyer leads they are working with.
58. Create a blog post about your property to open a discussion online.
59. I will prospect for 3 hours each day to find a buyer looking for a home like yours.
60. I will include your property in my Top 10 of the best values available and share it with all
buyers I talk with each day.
61. I will answer every call quickly, or return missed calls to buyers as fast as possible.
62. I will pre-screen the caller to make sue they are qualified.
63. I will employ the top mortgage brokers on my team to pre-approve buyers prior to wasting
your time (and mine).
64. I will promptly meet the buyer once you have confirmed the showing if they do not already
have an agent they are working with.
65. I will arrive early to make sure the lights are turned on and the drapes are open.
66. I will engage the buyers at the front door to assess their needs and point out how your home
will fill these needs.
67. I will ask them if they wish to make an offer. If they say no, I will dig a bit deeper to uncover
what can be changed in order for them to move forward.
68. I will provide you with feedback on each showing promptly.
69. Once we receive an offer, I will contact all recent showings and encourage buyers to take action
to encourage a multiple offer situation.
70. We will contact the buyer’s lender to confirm their ability to purchase.
71. I will negotiate on your behalf a careful transaction that minimizes exposure and liability.
72. I will create an estimate of net proceeds to you so you will know the financial outcome before
you sign.
73. I will attempt to obtain the right for you to occupy the home past closing so you will know that
your money is in hand before you pack the moving truck.
74. I will formulate any counter offers that you see fit and call the agent prior to sending to coach
them on why we have made specific changes.
75. Once we have a ratified contract, my closing department will send you copies of the final
signed documents.
76. My closing department will contact the attorney of your preference to begin working on the
necessary seller documents to transfer the title on your behalf.
77. We will schedule the home inspection with the buyer’s agent.
78. We will notify the inspector of any upgrades or changes you have recently made.
79. If repairs are requested, I will throughly evaluate the document with you and highlight repairs
versus cosmetic requests and advise you accordingly.
80. Obtain a wood infestation report (cl100 termite letter) on your behalf to troubleshoot any
issues that may need addressing in order for the closing to occur.
81. Obtain an estimate on all requested repairs prior to you making a decision on completing them.
82. Coordinate with the contractor all repair scheduling.
83. Obtain the repair bills once completed and provide written documentation to the buyer’s agent
and also to the closing attorney.
84. Meet the appraiser when necessary to show the comparables used when pricing the property.
85. Verify with the buyer’s lender that the appraisal is satisfactory to the lender.
86. Obtain an attorney (title company) questionnaire and deliver to you for completion so the
attorney can order your mortgage payoff.
87. Schedule the closing at your convenience.
88. Review the Settlement Statement prior to attending the closing.
89. Attend the closing with you, answer any questions you may have before, during and after and
thank you for the opportunity to help.